Reuse, reduce, recycle… those are the sustainability buzz-words, but when it comes to practically applying the principles, it is not always executed in exciting new ways. At Trailwolf Cycles, a retail outlet and bicycle workshop at the Wolwespruit Cycling Trail (Pretoria, Gauteng, South Africa), these principles are successfully and extraordinarily applied. Using recycled materials in unconventional ways was a means to separate the wolf from the pack…
When visiting the space at any cycling event, the vibrancy and energy of the cyclers is inspiring and the concept was to draw it into the retail space. We created a display element that resembles a track from OSB and cardboard fins which portrays the idea of movement and energy. The use of cardboard was repeated in the partitioning with Craft paper rolls, which contributes to the acoustic properties of the partition.
Cycling is synonymous with a lifestyle of flexibility and adaptability and was translated into the loos-fit design approach. Versatility in the display was created with designing retail display carts to which can be moved around in the open space. Flexibility is also incorporated through having plastic crates that could be stacked or hooked onto the retail display grid to create a plethora of different ways to display products.
